About The Morrison Firm

The Morrison Firm focuses its efforts on assisting privately held companies and their owners in need of strategic financial solutions.

Why is my business profitable but I always seem to have no cash? How much is my business worth? How can I reduce my tax burden now and in the future? How can I grow my business sustainably?  The Morrison Firm helps our clients answer these questions and more by offering CFO & Accounting Services, Tax Planning & Preparation Services, Business Valuations, Litigation Support and Transactional Services.

Our experienced professionals have represented companies in many different industries, including commercial real estate development and construction; oil field services; professional service firms; restaurants, licensed trades,  transportation and more.

Our Smith County, Texas, financial services firm has provided the services listed above for clients throughout the state of Texas, including Tyler, Longview, Arlington, Dallas, Fort Worth, Whitehouse, Lindale, Jacksonville, Houston, Austin and Waco.

About John Morrison, CPA, CVA, Broker

John grew up in Tyler, graduating from Robert E. Lee High School.  He left for Baylor upon graduation and there he met his wife Ashley.

After graduation, John and Ashley pursued opportunities both in and out of Texas.  Ultimately, family commitments and a desire to return home and open his own practice lead John and Ashley to come back to Tyler.  During the journey two beautiful daughters, both aspiring artists, came along.

There is also a resident mutt named Earl who keeps an eye on the whole crew.

Education & Career

John earned a BBA in Accounting and a Master of Taxation from Baylor University. He holds both a Texas Certified Public Accountant (CPA) license and a Certified Valuation Analyst (CVA) certification. He is also a Real Estate Broker and is an active participant in several professional and charitable organizations.

He began his career in public accounting, working in both audit and tax then later in tax, business valuation and litigation support. From public accounting, John transitioned to corporate financial leadership for a regional company that specialized in the development and construction of residential properties including brokerage services, lending services, title services, and property holding companies. The next several years were spent leading the finance, accounting, and risk management functions for a national design-build general contractor and developer.

Prior to founding The Morrison Firm, John spent six years in various leadership positions within a multi-billion-dollar real estate fund, ultimately serving as the Chief Executive for several years. During his tenure, he set about greatly expanding the scope, reach, and returns of the organization and was promoted multiple times in recognition of his business and financial acumen. Throughout his career, Mr. Morrison has used his financial insight and knowledge of tax law to assist his clients through their toughest challenges with outstanding results.

Professional Consultation

If you are like most clients, you would like to TALK WITH someone who will listen, and discuss your issues – not have someone TALK AT you with industry jargon. To start a conversation about finding real solutions for you and your business give us a call or click the link below.